Copywriting--Cracked up as it's made out to be?
Thursday, January 08, 2004
 
Wow! Two great experiences in the last two days.
1. Actually using a cgi script to capture information on a form and email it.
2. Tonight! In EMT class, even though it's not in our scope of practice...we got to drop ETs (Endotracheal Tubes). Well, not on people--but still. First time using, no, wait, holding a laryngoscope. When I was a paramedic back in 1977 we weren't allowed to do that. It's not a trivial procedure. You have to go a bit against your own inclinations. You can't put the blade too far back (my first problem), and you need to pull up on the laryngoscope. So, there you are, the manikin has his mouth wide open, facing toward the ceiling, and you put this L-shaped device (laryngoscope with blade) into the manikin's mouth and down its throat--and pull up! Pulling up is a very important part of the procedure--but it's not a very natural posture. I'm surprised someone hasn't tried to improve upon the situation. Any way, I got it in--put the BVM onto the tube and the lungs inflated. It's easy to slip up and put the tube into the esophagus. However, if you can visualize the vocal cords (a necessity), it's not too hard to place the tube.
 
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I am now under the direct coaching of Harlan Kilstein and Tina Lorenz. Add that to the influence of being in both John Carlton's and Michel Fortin's how can I lose? Let me tell you something. If you've never been to an internet marketing seminar--hold onto your wallet. I am definitely not feeling as flush as I used to! But hopefully all that investment will pay off. At least I get to spend a few days up in San Francisco at the end of August...

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