Copywriting--Cracked up as it's made out to be?
Monday, January 05, 2004
 
Ken Evoy's manual is 600+ pages long. He suggests printing it out. He even has a link to a piece of software where you can print it out two pages of document per page of paper. That's still 300 pages! He also suggests throwing in a buck or two and have it bound. 300 pages. Yep, binding sounds like a GOOD idea. If you print it. Which I won't. He suggests, as one possibility, to take it to a copy shop. I don't have the computer set up right now to transfer 16M to a copy shop (what, by Zip Drive? CD?--nope, don't have any of those.)

Then he suggests taking 5-6 hours and reading the manual--once over, just to get the 30,000 foot view. Okay, I'll do that. Gulp. He says there's lots of pictures. The first 20 pages really are about using Acrobat Reader--which, btw, mentions v3 and v4 but not v5 or v6. BTW - those who complain about AR 6.0 being 32 M (16M compressed download)--guess what? Ken's Manual is 16 M. I stopped reading last night because a) it was late; and b) I managed to get AR into a state that clicking on the page side margins didn't transfer me to different places in the document, but rather, changed the document page size (you know, 100%, 200%)--incrementing each time I clicked.

BTW - many thanks to Wendy, from Michael Green's forum, who was kind enough to read my blog and let me know that I messed up my affiliate link to sitesell. It's fixed now. Thanks, Wendy!!!

MCAT stuff--internet marketers, you're more than welcome to read on, but I don't think this will be of much interest to you.

So...I am reading about sigma bonds and pi bonds. And sp, sp2 and sp3 orbitals. I've got examples of sp and sp2 orbitals--but when do sp3 orbitals happen? Inquiring minds want to know. Electrochemistry is the next topic I'll be reading about.

Well, I've got 580 pages to read, so I better start to work!!!

Talk with you later.

Oh yeah...just to let you know, Wednesday is a holiday for me, so I will be spending the day with friends, eating and drinking...so, I'm not going to count that as one of the 10 days :).
 
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I am now under the direct coaching of Harlan Kilstein and Tina Lorenz. Add that to the influence of being in both John Carlton's and Michel Fortin's how can I lose? Let me tell you something. If you've never been to an internet marketing seminar--hold onto your wallet. I am definitely not feeling as flush as I used to! But hopefully all that investment will pay off. At least I get to spend a few days up in San Francisco at the end of August...

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